Miller… CRAFT!? WhooOOOaaH! *coughcough*

Um. OK. I’ll just post a link to a thorough AP article, but here’s the skinny: Miller is going to start releasing “craft” versions of its Lite beer. There will be a blonde, a wheat and an amber version. I’m intrigued but not… like… I mean it’s wrong. It’s wrong! Here’s the thing—as I’ve said before and say again, I rather like Miller Lite. Very light on flavor indeed, but pleasing and refreshing when out of the bottle or on tap. I have nothing against them brewers. But there’s simply no way they’re going to release beers that are anywhere near as good as scores of truly craft and micro-brewery beers already out there. But they may dilute the market, pushing some smaller, fine braus off the shelves! Handsome devils! They’ll pay… or rather I’ll pay… as I’m sure I’ll try all of them immediately. Just bein’ real. Anyway, this move may serve to turn some goodbeer/assbeer fence sitters onto the good beer route, so maybe it will have that positive effect. And dammit… yeah, I’m intrigued. Here’s your 4-1-1.

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3 Comment(s)

  1. Well, I suspect this is an attempt by Miller to crush the little guy. But nobody thus far has managed to make a good Light craft beer except Sam Adams, so I expect Miller will lean on advertising to morons, as usual. I just don’t think you can produce true craft beer in the quantity they will need to crush the finer, albeit smaller, producers. Myeah.

    Kolonel Tripel | Apr 5, 2008 | Reply

  2. It could be a reverse effect, you know. Instead of pushing the “true” craft brewers off the shelves, it could force them to strive for innovation. The beer industry has noted quite well that the public is growing more and more accustomed to the plethora of beer varieties other than the standard light lager. Who can blame Miller for trying to get in on the action?

    General German | Apr 13, 2008 | Reply

  3. wude you say there ees a pleth-o-rah> why wude you say there ees a pleth-o-rah eef you doan know what a pleth-o-rah ees!?

    Captain Beer | Apr 14, 2008 | Reply

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