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	<title>Hall of Beers &#187; ImBev</title>
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	<description>beer reviews, news, and adventures in booze</description>
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		<title>REVIEW: Budweiser American Ale (A Dutch Treat!)</title>
		<link>http://www.hallofbeers.com/2008/11/05/review-budweiser-american-ale-a-dutch-treat/</link>
		<comments>http://www.hallofbeers.com/2008/11/05/review-budweiser-american-ale-a-dutch-treat/#comments</comments>
		<pubDate>Wed, 05 Nov 2008 17:35:20 +0000</pubDate>
		<dc:creator>Captain Beer</dc:creator>
				<category><![CDATA[Brew Reviews]]></category>
		<category><![CDATA[ale]]></category>
		<category><![CDATA[beer]]></category>
		<category><![CDATA[Budweiser]]></category>
		<category><![CDATA[Hops]]></category>
		<category><![CDATA[ImBev]]></category>
		<category><![CDATA[malt]]></category>

		<guid isPermaLink="false">http://www.hallofbeers.com/2008/11/05/review-budweiser-american-ale-a-dutch-treat/</guid>
		<description><![CDATA[There has been a lot of hoopla about this Budweiser / ImBev business recently, huh? Yeah. Great. As this Captain has said before, I care little for who owns Bud. Or any huge brewery, really. Keep Sam Adams and Yuengling and certain others under the same ownership, I implore you, but for the mega fellahs? [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hallofbeers.com/wp-content/uploads/2008/11/americanish-ale.jpg" title="americanish-ale.jpg" rel="lightbox[578]"><img width="228" src="http://www.hallofbeers.com/wp-content/uploads/2008/11/americanish-ale.thumbnail.jpg" alt="americanish-ale.jpg" height="400" class="imageframe" /></a></p>
<p>There has been a lot of hoopla about this Budweiser / ImBev business recently, huh? Yeah. Great. As this Captain has said before, I care little for who owns Bud. Or any huge brewery, really. Keep Sam Adams and Yuengling and certain others under the same ownership, I implore you, but for the mega fellahs? Meh. I do find it amusing though, that this new pseudo-craft offering arrogantly titled &#8220;American Ale&#8221; hit the shelves at about the same time as the ownership of the brewery jumped across the pond to Belgium (a country that knows its beer, at least).<span id="more-578"></span></p>
<p>I have mixed feelings about big breweries riding the coat tails of the craft and micro breweries into the world of fine beer-making. The Big Guys almost killed good beer, dammit! But still, I have resolved to keep this review as objective as possible, focusing on the beer and not the brewer.</p>
<p>OK. So. It&#8217;s ruddy brown in color. It was a lighter shade than I expected and semi-translucent. The head was thick enough and white. I looked at it for a while. Then I sniffed at it some. Lightly sweet malt notes and&#8230; lightly sweet malt notes. Barely any aroma hops to speak of. After pacing for a bit, I took a big sip and swished it around, pacing again. My palate was awash in deep deliberation as I swallowed the beer and sought additional notes in the finish. Which did show up in the form of a some bittering hops. All cascade hops in this beer. (Good American grown plants. And American barley, too. Hoo-ah.)</p>
<p>So here&#8217;s the deal: it&#8217;s OK. It&#8217;s not a bad beer. I enjoyed it even. But it is extremely simple. It&#8217;s Ale 101: malt flavor balanced by hop flavor; medium-bodied mouthfeel and calm carbonation. There is nothing distinct about this beer. So I take some issue with its authoritative name <strong>American Ale</strong>. There are many, MANY examples of beer that are distinctly American, very much ale and very much unique and excellent. This is&#8230; drinkable. It&#8217;s beer for people who don&#8217;t much care about beer but for some reason want to look like they do at the moment when they select this brew. So while it ain&#8217;t bad, I think I&#8217;ve purchased my last Budweiser American Ale. Unless there&#8217;s some wickedpissah sale.</p>
<p>Free beer is welcome arms flung wide open.</p>
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		<item>
		<title>Things are changing, fellahs</title>
		<link>http://www.hallofbeers.com/2008/07/14/things-are-changing-fellahs/</link>
		<comments>http://www.hallofbeers.com/2008/07/14/things-are-changing-fellahs/#comments</comments>
		<pubDate>Mon, 14 Jul 2008 17:10:26 +0000</pubDate>
		<dc:creator>Captain Beer</dc:creator>
				<category><![CDATA[Brew News]]></category>
		<category><![CDATA[Anheuser-Busch]]></category>
		<category><![CDATA[beer]]></category>
		<category><![CDATA[Bud]]></category>
		<category><![CDATA[ImBev]]></category>
		<category><![CDATA[merger]]></category>

		<guid isPermaLink="false">http://www.hallofbeers.com/2008/07/14/things-are-changing-fellahs/</guid>
		<description><![CDATA[Well&#8230; those Belgians got &#8216;em. I have mixed to no feelings about the reins of Anheuser-Busch being handed off to ImBev. We&#8217;re not talking about Sam Adams or Otter Creek or something. We&#8217;re talking about a global consortium that will not change a thing about the beers we (well&#8230; mostly not I, but many&#8212;Jesus that [...]]]></description>
			<content:encoded><![CDATA[<p>Well&#8230; those Belgians got &#8216;em. I have mixed to no feelings about the reins of Anheuser-Busch being handed off to ImBev. We&#8217;re not talking about Sam Adams or Otter Creek or something. We&#8217;re talking about a global consortium that will not change a thing about the beers we (well&#8230; mostly not I, but many&#8212;Jesus that sounds snobby as hell) drink. Now I care about people&#8217;s jobs and hope that the restructuring that will surely come with this takeover, if it indeed goes through, doesn&#8217;t leave a lot of hardworking beervolk out of beer work. But I have to admit I think I&#8217;d be more nervous on a sheerly beer-level (leaving lay-offs, taxation, etc aside) if AB were angling for a European brewer. I mean&#8230; I like Stella more than Bud. Or Milwaukee&#8217;s Best.  Anyway, here&#8217;s some info on the merger and a few links to folks who are not-so-cool-widdit. Judge for yourself, but it seems to me that most of their arguments are based on xenophobia and not a fear of damage to good beer:</p>
<p><a href=" http://www.cnn.com/2008/US/07/14/anheuser.inbev.ap/index.html"> http://www.cnn.com/2008/US/07/14/anheuser.inbev.ap/index.html</a></p>
<p><a href="http://savebudweiser.com/"> http://savebudweiser.com/</a></p>
<p><a href="http://saveab.com/">http://saveab.com/</a></p>
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