Miller... CRAFT!? WhooOOOaaH! *coughcough*
Um. OK. I'll just post a link to a thorough AP article, but here's the skinny: Miller is going to start releasing "craft" versions of its Lite beer. There will be a blonde, a wheat and an amber version. I'm intrigued but not... like... I mean it's wrong. It's wrong! Here's the thing---as I've said before and say again, I rather like Miller Lite. Very light on flavor indeed, but pleasing and refreshing when out of the bottle or on tap. I have nothing against them brewers. But there's simply no way they're going to release beers that are anywhere near as good as scores of truly craft and micro-brewery beers already out there. But they may dilute the market, pushing some smaller, fine braus off the shelves! Handsome devils! They'll pay... or rather I'll pay... as I'm sure I'll try all of them immediately. Just bein' real. Anyway, this move may serve to turn some goodbeer/assbeer fence sitters onto the good beer route, so maybe it will have that positive effect. And dammit... yeah, I'm intrigued. Here's your 4-1-1.